Wine Library TV

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Wine Library TV is the videoblog of the Wine Library, a liquor store in Springfield, N.J., founded and enlightened by Gary Vaynerchuk. "Because everybody else wants to buy a boat. I want to be famous," he said to Time magazine. But "I can't write, so I missed the whole blog thing, and I was pissed," he says. So he dived into video blogging and even gambled on a full-page ad in the New York Times.

Participatory Reviews

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Post frequency
: Almost daily
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Episode duration
: About 15 minutes
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Audience
: 15,000 watchers according to Time magazine.

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