Dragon's Den

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Dragons' Den is a television programme that originated in Japan and then is aired internationally. The show consists of entrepreneurs pitching their ideas to secure investment finance from business experts (the "Dragons").

The contestants are people who have what they consider to be a viable and potentially very profitable business idea, but who lack funding. They have around two hours in which to present their business ideas, although only a short section of this is shown on air (usually five minutes, followed by questions and negotiations) in which to pitch their idea to five rich entrepreneurial businesspeople, the "dragons" of the show's title.

They have, before the show, named an amount of money that they wish to get, and the rules stipulate that if they do not raise this amount they cannot get any. The dragons then probe the idea further, before eventually back the idea. In return, the contestant offers the dragons a percentage of the company, which is the chief point of negotiation.

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